.lp{--lp-accent:#635bdb;--lp-dark:#222047;--lp-tint:#eeedff;color:#22283d;background:#fff;font-family:Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif}.lp-messaging{--lp-accent:#087f78;--lp-dark:#123e3d;--lp-tint:#e5f5f0}.lp .container{max-width:1240px}.lp a{text-decoration:none}.lp-hero{padding:24px 0 80px;background:radial-gradient(ellipse at 85% 30%,var(--lp-tint),transparent 60%),linear-gradient(#fbfcff,#f7f8fc);overflow:hidden}.lp-breadcrumb{display:flex;gap:12px;font-size:12px;color:#737b90;margin-bottom:65px}.lp-breadcrumb a{color:inherit}.lp-hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center}.lp-eyebrow{font-size:10px;font-weight:750;letter-spacing:1.8px;color:var(--lp-accent);display:inline-flex;align-items:center;gap:8px}.lp-eyebrow i{width:7px;height:7px;background:var(--lp-accent);border-radius:50%}.lp h1{font-size:clamp(36px,3.7vw,53px);line-height:1.2;letter-spacing:-2px;font-weight:750;margin:24px 0;color:var(--lp-dark)}.lp h1 em{font-style:normal;color:var(--lp-accent)}.lp-lead{font-size:16px;line-height:1.85;color:#616a7d;max-width:530px}.lp-actions{display:flex;gap:12px;margin-top:30px;flex-wrap:wrap}.lp-btn{display:inline-flex;align-items:center;justify-content:center;gap:18px;padding:15px 20px;border-radius:9px;font-size:13px;font-weight:650;transition:transform .2s,box-shadow .2s}.lp-btn:hover{transform:translateY(-2px);box-shadow:0 8px 20px #17263b15}.lp-primary{color:#fff;background:var(--lp-accent);box-shadow:0 6px 16px color-mix(in srgb,var(--lp-accent) 20%,transparent)}.lp-primary:hover{color:#fff}.lp-secondary{background:#fff;border:1px solid #dde1eb;color:#414b62}.lp-note{font-size:11px;color:#70798c;line-height:1.7;margin-top:14px;max-width:490px}.lp-checks{display:flex;gap:16px;margin-top:29px;font-size:11px;color:#576276;flex-wrap:wrap}.lp-preview{background:#fff;border:1px solid #e2e5ee;border-radius:14px;box-shadow:0 30px 65px #29365c15,0 4px 12px #29365c05;transform:rotate(-1deg)}.lp-windowbar{display:flex;align-items:center;justify-content:space-between;padding:16px;border-bottom:1px solid #eef0f5;font-size:9px;letter-spacing:1px;color:#7a8296}.lp-dots{color:#cbd0dd;letter-spacing:3px}.lp-preview-content{padding:23px}.lp-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-bottom:24px}.lp-stats>div{padding:14px 10px;background:#f8f9fc;border:1px solid #eff1f6;border-radius:8px;display:flex;flex-direction:column;gap:7px}.lp-stats small{font-size:10px;color:#737e91}.lp-stats b{font-size:25px;letter-spacing:-1px;color:var(--lp-dark)}.lp-stats span{font-size:8px;color:var(--lp-accent)}.lp-chart-label{display:flex;justify-content:space-between;font-size:10px;margin:10px 0}.lp-chart-label span{color:var(--lp-accent);font-size:9px}.lp-chart{width:100%;height:auto;display:block;margin:15px 0}.lp-table>div{display:grid;grid-template-columns:2fr 1fr 1fr;gap:8px;padding:12px 3px;border-bottom:1px solid #edf0f6;font-size:10px}.lp-table b{font-size:9px;color:#8790a0}.lp-table em{font-style:normal;color:#12836a}.lp-callout{background:var(--lp-tint);color:var(--lp-accent);padding:13px;border-radius:7px;font-size:11px;font-weight:650;margin-top:18px}.lp-callout span{display:block;font-size:9px;font-weight:400;margin:5px 0 0 17px}.lp-demo-label{text-align:center;font-size:8px;letter-spacing:1.5px;color:#8b93a4;margin:0;padding:0 16px 15px}.lp-campaign{display:flex;align-items:center;gap:10px;margin-bottom:24px}.lp-app-icon{width:36px;height:36px;border-radius:11px;background:var(--lp-accent);color:#fff;display:grid;place-items:center;font-weight:800}.lp-campaign b{font-size:11px}.lp-campaign small{display:block;font-size:9px;color:#8991a0;margin-top:5px}.lp-status{margin-left:auto;font-size:8px;background:#e5f6ed;color:#168463;padding:6px;border-radius:20px;white-space:nowrap}.lp-chat{background:#eff4f4;padding:20px;border-radius:9px;min-height:190px}.lp-chat-date{display:block;text-align:center;font-size:9px;color:#8b969f;margin-bottom:18px}.lp-bubble{margin-left:30px;background:#fff;border-radius:12px 12px 0 12px;padding:16px;box-shadow:0 3px 8px #142e3307;font-size:11px;line-height:1.8;color:#415867}.lp-bubble small{display:block;text-align:right;font-size:8px;color:#8a9ba4;margin-top:10px}.lp-features{padding-top:86px;padding-bottom:80px}.lp-section-heading{max-width:670px;margin-bottom:36px}.lp h2{font-size:clamp(27px,3vw,37px);letter-spacing:-1.2px;line-height:1.3;color:var(--lp-dark);margin:16px 0}.lp-section-heading p,.lp-faq p{font-size:14px;line-height:1.8;color:#737b8e}.lp-feature-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.lp-feature{padding:29px;border:1px solid #e6e9f0;border-radius:12px;background:linear-gradient(145deg,#fff,#fcfcfe)}.lp-feature>span{display:inline-block;font-size:9px;font-weight:700;letter-spacing:1px;color:var(--lp-accent);background:var(--lp-tint);padding:8px 10px;border-radius:5px}.lp h3{font-size:17px;letter-spacing:-.4px;line-height:1.5;margin:20px 0 10px}.lp-feature p,.lp-steps p{font-size:13px;line-height:1.85;color:#737b8e;margin:0}.lp-workflow{padding:65px 0 75px;background:#f8f9fc;scroll-margin-top:100px}.lp-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:50px}.lp-steps article{border-top:1px solid #dce0eb;padding-top:24px}.lp-steps article>span{font-size:30px;color:var(--lp-accent);font-weight:700;letter-spacing:-1px}.lp-steps h3{margin-top:14px}.lp-faq{display:grid;grid-template-columns:1fr 1.5fr;gap:80px;padding-top:85px;padding-bottom:85px}.lp-faq a{color:var(--lp-accent);font-size:13px;font-weight:650}.lp-questions details{border-bottom:1px solid #e2e6ef;padding:20px 0}.lp-questions details:first-child{padding-top:0}.lp-questions summary{cursor:pointer;list-style:none;font-size:14px;font-weight:650;padding-right:24px;position:relative;line-height:1.6}.lp-questions summary::-webkit-details-marker{display:none}.lp-questions summary:after{content:'+';position:absolute;right:0;color:var(--lp-accent);font-size:20px}.lp-questions details[open] summary:after{content:'−'}.lp-questions p{font-size:13px;margin-bottom:0}.lp-final{padding:55px 30px;text-align:center;border-radius:18px;background:radial-gradient(ellipse at 90% 100%,#ffffff12,transparent 60%),var(--lp-dark);color:#fff}.lp-final h2{color:#fff;font-size:34px}.lp-final .lp-eyebrow{color:#c5dcd8}.lp-final p{font-size:14px;color:#c3c9d6;margin-bottom:25px}.lp-final small{display:block;color:#b5becd;font-size:10px;margin:18px auto 0;max-width:450px;line-height:1.7}.lp-crosslink{display:flex;justify-content:center;gap:20px;padding-top:30px;padding-bottom:42px;font-size:12px;color:#838b9a}.lp-crosslink a{color:var(--lp-accent);font-weight:600}.lp a:focus-visible,.lp summary:focus-visible{outline:3px solid var(--lp-accent);outline-offset:5px}.site-header .nav-links{gap:12px}.site-header .nav-links a{font-size:12px}@media(max-width:1200px){.site-header .mobile-menu{display:block}.site-header .nav-links{display:none;position:absolute;left:20px;right:20px;top:72px;background:#fff;padding:18px;border:1px solid #e1e9f8;border-radius:14px;box-shadow:0 12px 32px #17345a14}.site-header .nav-links.open{display:flex;flex-direction:column;align-items:stretch;gap:4px}.site-header .nav-links a{padding:9px 12px}}@media(max-width:900px){.lp-hero-grid{grid-template-columns:1fr;gap:45px}.lp-copy{max-width:650px}.lp-preview{max-width:620px;width:100%;margin:auto;transform:none}.lp-breadcrumb{margin-bottom:35px}.lp-hero{padding-bottom:45px}.lp-feature-grid{grid-template-columns:repeat(2,1fr)}.lp-steps{gap:25px}.lp-faq{gap:35px}.lp h1{font-size:46px}.lp-features{padding-top:55px;padding-bottom:55px}}@media(max-width:600px){.lp h1{font-size:36px;letter-spacing:-1.4px}.lp-lead{font-size:14px}.lp-eyebrow{font-size:9px;letter-spacing:1.2px}.lp-actions{gap:10px}.lp-actions .lp-btn{width:100%}.lp-checks{gap:10px;font-size:10px}.lp-feature-grid,.lp-steps,.lp-faq{grid-template-columns:1fr}.lp-feature{padding:24px}.lp-faq{padding-top:50px;padding-bottom:50px;gap:25px}.lp-faq h2 br{display:none}.lp-workflow{padding:45px 0}.lp-section-heading{margin-bottom:25px}.lp-preview-content{padding:14px}.lp-stats>div{padding:10px 7px}.lp-stats b{font-size:21px}.lp-stats span{font-size:7px}.lp-campaign b{font-size:9px}.lp-campaign small{font-size:8px}.lp-chat{padding:12px}.lp-bubble{margin-left:12px}.lp-final{padding:35px 20px}.lp-final h2{font-size:27px}.lp-crosslink{flex-direction:column;align-items:center;gap:10px}.lp-steps{gap:28px}.lp-windowbar{font-size:8px}}
.lp-pricing{padding-bottom:75px;scroll-margin-top:110px}.lp-price-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px;align-items:stretch}.lp-price-card{position:relative;padding:30px 23px;border:1px solid #e0e8e7;border-radius:16px;display:flex;flex-direction:column;background:linear-gradient(160deg,#fff,#fafdfc)}.lp-price-card h3{font-size:22px;margin:16px 0 22px}.lp-price{font-size:30px;letter-spacing:-1.3px;font-weight:750;color:var(--lp-dark);white-space:nowrap}.lp-price small{font-size:16px;margin-left:3px}.lp-price-duration{font-size:11px;color:#79888c;margin:10px 0 24px;min-height:32px}.lp-price-card .lp-btn{width:100%;padding:13px 8px;font-size:12px}.lp-price-card ul{list-style:none;padding:10px 0 20px;margin:15px 0 0;flex:1}.lp-price-card li{font-size:12px;line-height:1.7;color:#52686a;padding:8px 0 8px 20px;position:relative}.lp-price-card li:before{content:'✓';position:absolute;left:0;color:var(--lp-accent);font-weight:700}.lp-price-card>small{font-size:10px;line-height:1.7;color:#7e9091;border-top:1px solid #e4eeeb;padding-top:16px;min-height:65px}.lp-price-featured{border:2px solid var(--lp-accent);box-shadow:0 12px 36px #087f7815}.lp-price-badge{position:absolute;top:-13px;left:20px;background:var(--lp-accent);color:white;border-radius:20px;padding:6px 12px;font-size:8px;font-weight:700;letter-spacing:1px}.lp-price-free{background:#f7f9f9}.lp-price-free .lp-price{font-size:42px;line-height:36px}.lp-pricing-note{font-size:11px;line-height:1.8;text-align:center;color:#7c8b90;max-width:900px;margin:25px auto 0}@media(max-width:1100px){.lp-price-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:600px){.lp-price-grid{grid-template-columns:1fr;gap:25px}.lp-price-card{padding:28px}.lp-pricing{padding-bottom:45px}}

/* Zalo audience stories: scoped to the messaging landing page. */
.lp-audience{padding-top:88px;padding-bottom:24px;scroll-margin-top:110px}
.lp-audience-intro{display:grid;grid-template-columns:1.15fr 1fr;gap:80px;align-items:center;margin-bottom:36px}
.lp-audience-intro .lp-section-heading{margin:0}.lp-audience h2 em{font-style:normal;color:var(--lp-accent)}
.lp-audience-intro>p{font-size:15px;line-height:1.9;color:#616f7d;max-width:440px}
.lp-audience-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.lp-audience-card{display:flex;flex-direction:column;padding:28px;border:1px solid #dce8e4;border-radius:18px;background:linear-gradient(155deg,#f3faf7,#fff 58%);position:relative;transition:border-color .25s,box-shadow .25s}
.lp-audience-card:nth-child(2){background:linear-gradient(155deg,#f0f7fc,#fff 58%)}
.lp-audience-card:nth-child(3){background:linear-gradient(155deg,#faf7ef,#fff 58%)}
.lp-audience-card:hover{border-color:#93bfb1;box-shadow:0 18px 40px #123e3d0c}
.lp-audience-top{display:flex;align-items:center;gap:12px;color:#4e6b66;font-size:9px;font-weight:750;letter-spacing:1px}
.lp-audience-icon{display:grid;place-items:center;width:42px;height:42px;border:1px solid #d3e6df;border-radius:12px;background:#ffffffb3;color:var(--lp-accent);font-size:26px}
.lp-audience-card h3{font-size:21px;line-height:1.5;color:var(--lp-dark);margin:24px 0 12px}
.lp-audience-card>p{font-size:13px;line-height:1.85;color:#647380;margin:0}
.lp-audience-card ul{list-style:none;padding:0;margin:22px 0 26px;font-size:12px;line-height:1.8;color:#465e63}
.lp-audience-card li{position:relative;padding-left:19px;margin:10px 0}.lp-audience-card li:before{content:'✓';position:absolute;left:0;color:var(--lp-accent)}
.lp-audience-example{margin-top:auto;border-top:1px solid #e0eae6;padding-top:18px}.lp-audience-example>span{font-size:8px;font-weight:750;letter-spacing:1.5px;color:#66877e}.lp-audience-example p{font-size:12px;line-height:1.9;color:#50665f;margin:9px 0 0}
.lp-audience-footer{display:flex;align-items:center;justify-content:space-between;gap:30px;background:var(--lp-dark);color:#d8e8e3;border-radius:12px;padding:22px 28px;margin-top:22px}
.lp-audience-footer p{font-size:12px;line-height:1.8;margin:0;max-width:740px}.lp-audience-footer b{color:#fff;display:block}.lp-audience-footer a{font-size:12px;font-weight:650;white-space:nowrap;color:#fff}.lp-audience-footer a span{display:inline-block;margin-left:15px}
.lp-audience-note{font-size:11px;line-height:1.8;color:#73857f;margin:15px 0 0}
.lp-messaging .lp-motion{animation:lp-enter .75s cubic-bezier(.2,.65,.3,1) both;animation-delay:var(--lp-delay,0ms)}
@keyframes lp-enter{from{opacity:0;translate:0 26px}to{opacity:1;translate:0 0}}
@media(max-width:960px){.lp-audience-intro{gap:30px}.lp-audience-grid{grid-template-columns:1fr}.lp-audience-card{padding:28px}.lp-audience-card h3 br{display:none}.lp-audience-footer{align-items:flex-start;flex-direction:column;gap:16px}}
@media(max-width:600px){.lp-audience{padding-top:56px}.lp-audience-intro{grid-template-columns:1fr;gap:4px;margin-bottom:25px}.lp-audience-intro>p{font-size:14px}.lp-audience-card{padding:24px}.lp-audience-footer{padding:22px}.lp-audience-top{letter-spacing:.6px}}
@media(prefers-reduced-motion:reduce){.lp-messaging .lp-motion{animation:none}.lp-audience-card{transition:none}}

/* Search Console: editorial insights and audience sections. */
.lp-search-insights{padding-top:85px;padding-bottom:30px}
.lp-search-intro{display:grid;grid-template-columns:1.15fr 1fr;gap:70px;align-items:center;margin-bottom:35px}.lp-search-intro .lp-section-heading{margin:0}.lp-search h2 em{font-style:normal;color:var(--lp-accent)}.lp-search-intro>p{font-size:15px;line-height:1.9;color:#68738a;max-width:440px}
.lp-insight-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.lp-insight-card{display:flex;flex-direction:column;padding:27px;border:1px solid #e1e3f2;border-radius:17px;background:linear-gradient(155deg,#f7f6ff,#fff 65%);transition:box-shadow .25s,border-color .25s}.lp-insight-card:hover{box-shadow:0 18px 40px #35316610;border-color:#b9b4e9}.lp-insight-card:nth-child(2){background:linear-gradient(155deg,#f1f8fc,#fff 65%)}.lp-insight-card:nth-child(3){background:linear-gradient(155deg,#f4f9f6,#fff 65%)}
.lp-insight-number{font-size:9px;font-weight:750;letter-spacing:1px;color:var(--lp-accent)}.lp-metric-art{border:1px solid #e8e7f4;border-radius:12px;background:#ffffffbf;padding:21px 18px;margin:25px 0 4px}.lp-metric-art>span{font-size:11px;color:#6d7391}.lp-metric-art b{display:block;font-size:34px;letter-spacing:-1px;color:var(--lp-dark);line-height:1.5;margin:9px 0}.lp-metric-art i{font-size:24px;font-weight:400;font-style:normal;color:#938acb;margin:0 10px}.lp-metric-art small{font-size:9px;color:#80869b}.lp-insight-card h3{font-size:20px;color:var(--lp-dark);margin-top:22px}.lp-insight-card>p{font-size:13px;line-height:1.9;color:#68738a;margin:0 0 22px}.lp-insight-action{margin-top:auto;padding-top:17px;border-top:1px solid #e6e8f0;font-size:11px;font-weight:650;line-height:1.8;color:var(--lp-accent)}
.lp-search-context{display:flex;align-items:center;gap:20px;border:1px solid #e4e2f2;background:#f7f6fc;border-radius:12px;padding:22px 26px;margin-top:22px}.lp-context-icon{flex-shrink:0;display:grid;place-items:center;width:42px;height:42px;background:white;border:1px solid #e5e3f3;border-radius:12px;font-size:23px;font-weight:750;color:var(--lp-accent)}.lp-search-context p{margin:0;font-size:12px;color:#68738a;line-height:1.9}.lp-search-context b{display:block;color:var(--lp-dark);margin-bottom:3px}
.lp-search-people{padding-top:48px;padding-bottom:0}.lp-search-people-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px}.lp-search-people-grid article{border-top:2px solid #dedbf5;padding:22px 0}.lp-search-people-grid article>span{font-size:9px;letter-spacing:1px;font-weight:750;color:var(--lp-accent)}.lp-search-people-grid h3{color:var(--lp-dark);font-size:20px;margin-top:15px}.lp-search-people-grid p{font-size:13px;line-height:1.85;color:#68738a;margin:0}
.lp-search .lp-motion{animation:lp-enter .75s cubic-bezier(.2,.65,.3,1) both;animation-delay:var(--lp-delay,0ms)}
@media(max-width:960px){.lp-search-intro{gap:30px}.lp-insight-grid{grid-template-columns:1fr}.lp-insight-card{display:grid;grid-template-columns:1fr 1fr;column-gap:30px}.lp-insight-number{grid-column:1/-1}.lp-metric-art{grid-column:1;grid-row:2/5}.lp-insight-card h3{grid-column:2}.lp-insight-card>p,.lp-insight-action{grid-column:2}.lp-search-people-grid{gap:22px}}
@media(max-width:600px){.lp-search-insights{padding-top:55px}.lp-search-intro{grid-template-columns:1fr;gap:4px;margin-bottom:25px}.lp-search-intro>p{font-size:14px}.lp-insight-card{display:flex;padding:24px}.lp-search-context{align-items:flex-start;padding:20px;gap:13px}.lp-search-people-grid{grid-template-columns:1fr;gap:8px}.lp-search-people{padding-top:30px}.lp-search .lp-actions .lp-primary{gap:10px}}
@media(prefers-reduced-motion:reduce){.lp-search .lp-motion{animation:none}.lp-insight-card{transition:none}}